The only mention of the negative publicity was mentioned, if they have been converted into positives later on.Īll in all, a light & fun read for a person who is in a management field, as this book has to offer a story from which the learning is not limited, but one would feel that the narrative lacked a certain degree of objectivity. There is no two views about the fact that nano is most certainly the revolutionary car that Indian manufacturing capabilities is able to churn out, but the narrative seemed too skewed towards the goods about the product than the bads & the uglies. This book is about the overview of how the entire project of nano came along and changed the definition of hard work & innovation. The First, this book is not for automobile engineers, who are interested in the nits & bits that made Tata nano possible. An engaging book with a lot of fun facts about the company, the car, the hardships and behind the scenes story of one of the most important cars of our times.moreįirst, this book is not for automobile engineers, who are interested in the nits & bits that made Tata nano possible. If you are wondering why the company adopted the tall-boy design for the car, it was to accommodate the tall frame of Ratan Tata.
But the chaps at Tata Motors at ERC, Pune rose to the occasion and worked night and day to perfect the car, in line with what Ratan Tata had in mind. With a target to make this the most affordable car in India or the one lakh car, as said by Ratan Tata in an interview, the pressure was on the engineers and designers who faced a near-impossible task. With no benchmarks for reference, the designers and engineers had to start from a clean sheet and build the car from the ground up. But the chaps at Tata Motors a The Nano is nothing short of an engineering marvel and Tata Motors moved mountains (okay they moved plants) to make this car a reality.
The Nano is nothing short of an engineering marvel and Tata Motors moved mountains (okay they moved plants) to make this car a reality.
This, then, is also the story of how Tata Motors, the company behind the project, overcame the limitations imposed by conventional technology and traditional methods of manufacturing to craft a motor car that has changed the automobile world.more The making of the Nano has been a struggle and a vindication, a long, arduous and expensive endeavour to cope with a wide range of problems. This book tells the story of how that dream was realised.This is the story of the Nano, the Rs1-lakh wonder, and how it came to be. This book tells the story of how that dream was realised.This is the sto Once upon a time there was a dream - born of the vision of Ratan Tata - to enable middle-class Indians to have a safe and affordable means of personal mobility, to break the shackles of the mind and go where no one had gone before, to create a motor car that would be more than just another automobile. Once upon a time there was a dream - born of the vision of Ratan Tata - to enable middle-class Indians to have a safe and affordable means of personal mobility, to break the shackles of the mind and go where no one had gone before, to create a motor car that would be more than just another automobile.